Recent adviser research revealed significant insights into the information, insights and knowledge that advisers are wanting in order them to enable them to advise clients and recommend investments.

“Respondents highlighted all of the biggest mistakes that prevent investors from reaching their goals. We want to empower a growing network of advisers to get ahead of the game – for themselves, their business and their clients,” noted Head of Amplify, Marthinus van der Nest.

In response, Amplify has teamed up with some of South Africa’s top thinkers and game-changers to empower and enable the investment community to evaluate risk, make better decisions, form better habits and build their own brands. Mo Flava, Ryan Stramrood, Gillian Attwood and Eilat Aviram form the game-changing starting line-up of this new series.

Mo Flava was born Moeti Tsiki in the vibrant neighbourhood of Dube, Soweto, in July 1984. He has evolved MoFlava into a prominent South African media personality, carving an indelible mark in the realms of radio, television, and music. He studied journalism ultimately ending up hosting shows on some of the country’s biggest radio stations – 947 and Metro FM. He sees radio as one of the main drivers not only of information but also of popular culture and perception. Mo delves into the topic of cultural impact of invention and building wealth – how some of the things we learned growing up about money from our parents or whoever raised us or the communities that we grew up in, is good, and some of it not good. But he believes there is a huge link between culture and money.

Ryan Stramrood’s life is a testament to the remarkable potential that resides within us, waiting to be unlocked. A true swimming pioneer, Stramrood has defied icy waters, crossed daunting channels, and redefined the limits of human capability. Hailing from Cape Town, he is not just a swimmer; he is an inspiration, a testament to the power of determination and self-discovery. He has already completed 133 Robben Island-to-mainland crossings and swam solo across the notorious English Channel. With a team of South Africans, he swam the first official “Ice Mile” in -1°C water in Antarctica, completed a swim in the Jokulsarlon Glacier Lagoon in Iceland, and competed in the IISA World Championships in Borghausen, Germany. Ryan will share a failure-to-success story that he experienced from his extreme swimming challenges which relates back to the suggested take outs that offer insight into an “economic or professional” storm which our advisors often face when navigating high risk investment environments.

Gillian Attwood is the owner of Gillstrawberry (Pty) Ltd and the founder and head coach of Influencer School. With more than 20 years of experience in the creative, media and influencer marketing landscape, Gill Attwood has a mixed agency, media owner and brand background, making her uniquely positioned to share her knowledge and experience, from all these perspectives. Graduating from AAA, she worked as an Art Director for agency giants, JWT and Lowe Bull, before starting her own creative marketing agency, Gillstrawberry Pty Ltd. During her decade long tenure with YFM Radio, she conceptualized, implemented and reported on hundreds of “big brand” campaigns, and was one of the early adopters of combining influencer marketing into mainstream media strategies, together with the Radio DJs. Gill has a qualification in “Coaching for Management” and continues to work with some of South Africa’s biggest celebrities in the media and broadcasting space. Gill speaks to the importance of establishing a strong personal brand that will allows you to build trust and credibility with potential clients. As you showcase your expertise, knowledge, and experience in the financial industry, people are more likely to believe in your capabilities and feel comfortable entrusting their financial matters to you.

Eilat Aviram is a Daring Decisions Teacher. For the past twenty-seven years she has been passionately helping people DARE to make the choices they actually want to make. A clinical psychologist, international speaker, best-selling author and hypnotherapist, she works with groups, individuals, organisations, leaders and healthcare professionals around the world teaching a simple and powerful method for making good, self-loving decisions that satisfy both the mind and heart and benefit the greater community. Her best-selling books ‘If You Loved Yourself, What Would You Do Now?’ and ‘You Have Permission to Exist’ are available on Amazon, Kindle, Audible and most bookstores. Eilat provides insight into evaluating risk and decision making for leadership – critical skills for any financial advisor, especially when running their own business. Keeping your clients’ best interests at the forefront of your decision-making process and building strong, lasting relationships with clients is crucial for your ongoing success.

“We have done the research and we have heard the feedback. The insights have enabled us to change our gameplan and are providing avenues for advisers to rethink their gameplan too. Aligning our views will have long term beneficial effects for all of us,” commented Van der Nest at the starting line-up.