Intelligent impact that matters

Head of Amplify

Marthinus van der Nest

Marthinus is the Founder and Head of Amplify. Vision and determination, an ability to build and maintain relationships, and decades of experience equip him with a unique combination of skills and expertise to lead Amplify from strength to strength.

As someone with a deep affinity for South Africa, Marthinus is committed to doing everything possible to help make this country a self-sustaining success. This passion for sustainability spills over to Amplify, with its goal of positive impact for investors, communities, and the environment.

Ultimately, this is the way both Marthinus and Amplify define success – it’s not how much you gain, but how much you are able to give back.

Head of Positioning

Nico Janse van Rensburg

As Amplify’s Head of Positioning, Nico Janse van Rensburg uses what he believes to be his biggest strength – relationship building – to create lasting bonds with clients. He plays a critical role in building and maintaining client relationships, while broadening awareness of Amplify’s uniquely meaningful approach to investing.

With a more technical skillset, Nico enjoys being client-facing and thrives in business development and client relationship roles. He views Amplify as a meaningful entity that has the potential to make a real difference in the world – and it is this potential that excites him the most about expanding Amplify’s footprint. His vision is to expand Amplify’s meaningful trajectory, enabling clients to both do well and do good.

A people person armed with a solution mindset, Nico uses his in-depth understanding of the world of investments to grow Amplify’s reach and spread its positive influence.

Investor Relations

Emma pretorius

An Attorney by trade, Emma now liaises with clients and builds the Amplify brand in the investment community, while creating greater awareness of Amplify’s dual role of both financial returns for investors, as well as positive environmental impact.

Emma brings a unique blend of analytical thought and drive to the Amplify team. Her investment knowledge, combined with genuine enthusiasm helps build strong, personalised relationships with clients. Combining research-driven tactics with a playful approach to data, she manages to creatively position, personalised investment solutions that defy tradition and deliver real results.

Above all, Emma is committed to growing her expertise and helping Amplify stay ahead of the curve, which in turn amplify investor’s impact across the community.

Business development manager

Chris hall

Chris’s strengths are people, relationships and education. He strives to make a real difference in the lives of others by equipping them with the knowledge and skills to save and invest, creating a legacy of generational wealth.

A believer in considered and consistent next-gen asset management, Chris’s strong client bonds help him achieve his goal of enabling clients to see the benefits of saving and investing. By teaching important financial principles to be passed down generations, he hopes to create a ripple effect – impacting not just the financial security of individuals and their families, but the wealth and prosperity of communities.

As he always points out, you must always start with the end in mind. Using his unique skillset and personable nature, he aims to help clients not only envision an end goal, but help them invest, save, and grow towards it.

Business Development Manager

Shanneli Boshoff

Shanneli Boshoff is Amplify’s Business Development Manager, and a firm believer in the idea that the most successful brands are those that make a positive contribution to the world. A conservationist and philanthropist at heart, Shanneli takes on the challenge of finding investors who share her firm belief that companies should take care of customers and communities in addition to shareholders

Business Analyst

Tandiswa Hlomela

As Amplify’s Business Analyst, Tandiswa Hlomela’s main aim is to try to make things easier through data. Regardless of what she does, she is always asking the question: how can we make client’s lives easier? Tandiswa believes that it is possible to do well while also doing good for others. She is well aware of the importance of creating a sustainable system – one that can support itself and continue to encourage growth. When Tandiswa was asked to join the Amplify team, she was excited to answer a call from her heart. She knew that Amplify would give her the opportunity to be part of a team and an overall community that believes in the power of money to do good. She is devoted to Amplify’s five-year vision and is proud to be an integral part of the team today.

Business Development Manager

Bryony Lincoln

Meet Bryony Lincoln – the newest member of the dynamic Amplify team. She has spent the last 10 years in business development focused on financial services and cross-border structuring. At the heart of Bryony’s philosophy is her relationship-driven approach to doing business, which is intrinsic to Amplify and one of the reasons why she joined the team. Thanks to its innovative business model and exceptional partnerships, Amplify is a purpose-driven business capable of leading by example. With Amplify, Bryony now has the opportunity to conduct business that leaves a lasting, positive impact on clients’ lives and makes a significant difference in the broader world.

Head of Amplify

Marthinus van der Nest

Marthinus is the Founder and Head of Amplify. Vision and determination, an ability to build and maintain relationships, and decades of experience equip him with a unique combination of skills and expertise to lead Amplify from strength to strength.

As someone with a deep affinity for South Africa, Marthinus is committed to doing everything possible to help make this country a self-sustaining success. This passion for sustainability spills over to Amplify, with its goal of positive impact for investors, communities, and the environment.

Ultimately, this is the way both Marthinus and Amplify define success – it’s not how much you gain, but how much you are able to give back.

Head of Positioning

Nico Janse van Rensburg

As Amplify’s Head of Positioning, Nico Janse van Rensburg uses what he believes to be his biggest strength – relationship building – to create lasting bonds with clients. He plays a critical role in building and maintaining client relationships, while broadening awareness of Amplify’s uniquely meaningful approach to investing.

With a more technical skillset, Nico enjoys being client-facing and thrives in business development and client relationship roles. He views Amplify as a meaningful entity that has the potential to make a real difference in the world – and it is this potential that excites him the most about expanding Amplify’s footprint. His vision is to expand Amplify’s meaningful trajectory, enabling clients to both do well and do good.

A people person armed with a solution mindset, Nico uses his in-depth understanding of the world of investments to grow Amplify’s reach and spread its positive influence.

Investor Relations

Emma pretorius

An Attorney by trade, Emma now liaises with clients and builds the Amplify brand in the investment community, while creating greater awareness of Amplify’s dual role of both financial returns for investors, as well as positive environmental impact.

Emma brings a unique blend of analytical thought and drive to the Amplify team. Her investment knowledge, combined with genuine enthusiasm helps build strong, personalised relationships with clients. Combining research-driven tactics with a playful approach to data, she manages to creatively position, personalised investment solutions that defy tradition and deliver real results.

Above all, Emma is committed to growing her expertise and helping Amplify stay ahead of the curve, which in turn amplify investor’s impact across the community.

Business development manager

Chris hall

Chris’s strengths are people, relationships and education. He strives to make a real difference in the lives of others by equipping them with the knowledge and skills to save and invest, creating a legacy of generational wealth.

A believer in considered and consistent next-gen asset management, Chris’s strong client bonds help him achieve his goal of enabling clients to see the benefits of saving and investing. By teaching important financial principles to be passed down generations, he hopes to create a ripple effect – impacting not just the financial security of individuals and their families, but the wealth and prosperity of communities.

As he always points out, you must always start with the end in mind. Using his unique skillset and personable nature, he aims to help clients not only envision an end goal, but help them invest, save, and grow towards it.

Business Development Manager

Shanneli Boshoff

Shanneli Boshoff is Amplify’s Business Development Manager, and a firm believer in the idea that the most successful brands are those that make a positive contribution to the world. A conservationist and philanthropist at heart, Shanneli takes on the challenge of finding investors who share her firm belief that companies should take care of customers and communities in addition to shareholders

Business Analyst

Tandiswa Hlomela

As Amplify’s Business Analyst, Tandiswa Hlomela’s main aim is to try to make things easier through data. Regardless of what she does, she is always asking the question: how can we make client’s lives easier? Tandiswa believes that it is possible to do well while also doing good for others. She is well aware of the importance of creating a sustainable system – one that can support itself and continue to encourage growth. When Tandiswa was asked to join the Amplify team, she was excited to answer a call from her heart. She knew that Amplify would give her the opportunity to be part of a team and an overall community that believes in the power of money to do good. She is devoted to Amplify’s five-year vision and is proud to be an integral part of the team today.

Business Development Manager

Bryony Lincoln

Meet Bryony Lincoln – the newest member of the dynamic Amplify team. She has spent the last 10 years in business development focused on financial services and cross-border structuring. At the heart of Bryony’s philosophy is her relationship-driven approach to doing business, which is intrinsic to Amplify and one of the reasons why she joined the team. Thanks to its innovative business model and exceptional partnerships, Amplify is a purpose-driven business capable of leading by example. With Amplify, Bryony now has the opportunity to conduct business that leaves a lasting, positive impact on clients’ lives and makes a significant difference in the broader world.