Intelligent impact that matters

Head of Amplify

Marthinus van der Nest

Marthinus is the Founder and Head of Amplify. Vision and determination, an ability to build and maintain relationships, and decades of experience equip him with a unique combination of skills and expertise to lead Amplify from strength to strength.

As someone with a deep affinity for South Africa, Marthinus is committed to doing everything possible to help make this country a self-sustaining success. This passion for sustainability spills over to Amplify, with its goal of positive impact for investors, communities, and the environment.

Ultimately, this is the way both Marthinus and Amplify define success – it’s not how much you gain, but how much you are able to give back.

Head of Strategy

Richard Bray

Richard defines the investment strategy for Amplify, relying on insights, passion for people and an acute understanding of the markets. He plays a critical role in defining the go-to-market strategy and positioning of Amplify, ultimately leading to the growth and success of the business, alongside Marthinus.

With a clear-spoken approach and optimism, Richard has helped countless clients gain the skills, knowledge, and confidence they need to understand their financial world. As he believes everyone deserves retirement security and a comfortable future, regardless of their financial literacy, he devotes his work to simplifying complicated concepts – making sure that everyone wins.

More than just the bottom line, Richard believes in using his problem-solving skills and experience to uplift those around him, whether it’s through financial education or wildlife conservation.

Business development manager

Chris hall

Chris’s strengths are people, relationships and education. He strives to make a real difference in the lives of others by equipping them with the knowledge and skills to save and invest, creating a legacy of generational wealth.

A believer in considered and consistent next-gen asset management, Chris’s strong client bonds help him achieve his goal of enabling clients to see the benefits of saving and investing. By teaching important financial principles to be passed down generations, he hopes to create a ripple effect – impacting not just the financial security of individuals and their families, but the wealth and prosperity of communities.

As he always points out, you must always start with the end in mind. Using his unique skillset and personable nature, he aims to help clients not only envision an end goal, but help them invest, save, and grow towards it.

Business development manager

Emma pretorius

An Attorney by trade, Emma now liaises with clients and builds the Amplify brand in the investment community, while creating greater awareness of Amplify’s dual role of both financial returns for investors, as well as positive environmental impact.

Emma brings a unique blend of analytical thought and drive to the Amplify team. Her investment knowledge, combined with genuine enthusiasm helps build strong, personalised relationships with clients. Combining research-driven tactics with a playful approach to data, she manages to creatively position, personalised investment solutions that defy tradition and deliver real results.

Above all, Emma is committed to growing her expertise and helping Amplify stay ahead of the curve, which in turn amplify investor’s impact across the community.

Product analyst

Dino vorster

Dino works with the Business Development team to scale the impactful investment returns that have put Amplify on the map. He is committed to intelligent investment, and growing in the world of finance and analytics.

A hard worker with a keen interest in what makes things tick, Dino uses his innate skills in analytics and maths to make an impact in the financial and investment space – one that translates into the real world. He always makes an effort to get to know his clients on a personal level, in order to better cater to their unique goals and needs.

Ever the pragmatist, Dino takes the abstract and makes it real. He aims to help demystify complex financial terms and provide easy-to-follow solutions, so that everyone can enjoy financial freedom.

Business Development Manager

Shanneli Boshoff

Shanneli Boshoff is Amplify’s Business Development Manager, and a firm believer in the idea that the most successful brands are those that make a positive contribution to the world. A conservationist and philanthropist at heart, Shanneli takes on the challenge of finding investors who share her firm belief that companies should take care of customers and communities in addition to shareholders

Head of Amplify

Marthinus van der Nest

Marthinus is the Founder and Head of Amplify. Vision and determination, an ability to build and maintain relationships, and decades of experience equip him with a unique combination of skills and expertise to lead Amplify from strength to strength.

As someone with a deep affinity for South Africa, Marthinus is committed to doing everything possible to help make this country a self-sustaining success. This passion for sustainability spills over to Amplify, with its goal of positive impact for investors, communities, and the environment.

Ultimately, this is the way both Marthinus and Amplify define success – it’s not how much you gain, but how much you are able to give back.

Head of Strategy

Richard Bray

Richard defines the investment strategy for Amplify, relying on insights, passion for people and an acute understanding of the markets. He plays a critical role in defining the go-to-market strategy and positioning of Amplify, ultimately leading to the growth and success of the business, alongside Marthinus.

With a clear-spoken approach and optimism, Richard has helped countless clients gain the skills, knowledge, and confidence they need to understand their financial world. As he believes everyone deserves retirement security and a comfortable future, regardless of their financial literacy, he devotes his work to simplifying complicated concepts – making sure that everyone wins.

More than just the bottom line, Richard believes in using his problem-solving skills and experience to uplift those around him, whether it’s through financial education or wildlife conservation.

Business development manager

Chris hall

Chris’s strengths are people, relationships and education. He strives to make a real difference in the lives of others by equipping them with the knowledge and skills to save and invest, creating a legacy of generational wealth.

A believer in considered and consistent next-gen asset management, Chris’s strong client bonds help him achieve his goal of enabling clients to see the benefits of saving and investing. By teaching important financial principles to be passed down generations, he hopes to create a ripple effect – impacting not just the financial security of individuals and their families, but the wealth and prosperity of communities.

As he always points out, you must always start with the end in mind. Using his unique skillset and personable nature, he aims to help clients not only envision an end goal, but help them invest, save, and grow towards it.

Business development manager

Emma pretorius

An Attorney by trade, Emma now liaises with clients and builds the Amplify brand in the investment community, while creating greater awareness of Amplify’s dual role of both financial returns for investors, as well as positive environmental impact.

Emma brings a unique blend of analytical thought and drive to the Amplify team. Her investment knowledge, combined with genuine enthusiasm helps build strong, personalised relationships with clients. Combining research-driven tactics with a playful approach to data, she manages to creatively position, personalised investment solutions that defy tradition and deliver real results.

Above all, Emma is committed to growing her expertise and helping Amplify stay ahead of the curve, which in turn amplify investor’s impact across the community.

Product analyst

Dino vorster

Dino works with the Business Development team to scale the impactful investment returns that have put Amplify on the map. He is committed to intelligent investment, and growing in the world of finance and analytics.

A hard worker with a keen interest in what makes things tick, Dino uses his innate skills in analytics and maths to make an impact in the financial and investment space – one that translates into the real world. He always makes an effort to get to know his clients on a personal level, in order to better cater to their unique goals and needs.

Ever the pragmatist, Dino takes the abstract and makes it real. He aims to help demystify complex financial terms and provide easy-to-follow solutions, so that everyone can enjoy financial freedom.

Business Development Manager

Shanneli Boshoff

Shanneli Boshoff is Amplify’s Business Development Manager, and a firm believer in the idea that the most successful brands are those that make a positive contribution to the world. A conservationist and philanthropist at heart, Shanneli takes on the challenge of finding investors who share her firm belief that companies should take care of customers and communities in addition to shareholders