Invest intelligently

Invest intelligently

At Amplify, we understand the power that one moment can hold. Using proven investment solutions and strategies, our asset managers carefully manage and grow your investments more meaningfully.

Discover next-generation asset management
Invest expertly

Invest expertly

Our next-generation asset managers amplify what matters. We carefully select them based on their proven track record and ability to diligently manage your investments.

Grow your investments today

2023 Raging Bull Awards

Amplify Investment Partner’s Amplify SCI* Wealth Protector Fund won the best multi asset equity fund on a risk adjusted basis over five years at the Raging Bull Investment Awards.

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Invest purposefully

Invest purposefully

Our team channels their expertise and knowledge to create positive impact – we contribute to social and environmental initiatives that make a real, meaningful difference.

Invest in what matters

Our ability to bring together dynamic, independent asset managers and proven solutions result in intelligent impact that matters.

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Team

Meet the leadership team that knows how to invest more meaningfully.

Meet the team

Impact

Find out how we make a meaningful change with initiatives that matter.

Meaningful change
African sunset

Invest

From hedge funds to unit trusts, we have a range of proven investment strategies and solutions available.

View our Funds

Insights

Draw from our wealth of knowledge about the world of investing.

World of investing

Amplify

Our on-going journey to creating Intelligent Impact in your world.

Intelligent Impact
African sunset

Invest

From hedge funds to unit trusts, we have a range of proven investment strategies and solutions available.

View our Funds

Team

Meet the leadership team that knows how to invest more meaningfully.

Meet the team

Insights

Draw from our wealth of knowledge about the world of investing.

World of investing

Impact

Find out how we make a meaningful change with initiatives that matter.

Meaningful change

Amplify

Our on-going journey to creating Intelligent Impact in your world.

Intelligent Impact
Amplify - Marthinus
Rethink
Rethink

08 Nov 2023

Part 2: Game-changing insights: What drives creators, with Kelly Kikx

For content creators, passion leads to financial freedom and ultimately, wealth. Knowing what drives them, what matters and how they define impact, can lead to even greater success.

Global Funds Hit the Floor Running
Invest
Invest

07 Nov 2023

Amplify’s Global Funds Hit the Floor Running

Amplify Investment Partners’ global equity funds are new to the market, but infused with the DNA of a fund with a 27 year history of outperformance.

Nico Janse van Rensburg, head of positioning at Amplify, said in a recent webcast on Amplify’s offshore developments that the Amplify Global Equity Fund (USD) and Amplify SCI* Global Equity Feeder Fund (ZAR) aim to invest in dominant companies in structurally-attractive industries which will grow their earnings at sustainable above average rates.

While benchmarked against the MSCI World index, the fund is run as benchmark agnostic, as the index is not used as a starting point to portfolio construction. The portfolio holds between 35 to 55 companies, of which the top 10 make up 40% to 50%. The focus is on industry-leading multinationals with large market caps and high daily trading volumes with sustainable, above average growth in earnings, cashflow and dividends

Medium term policy needs reframing
Rethink
Rethink

31 Oct 2023

Future foresight: Countdown to the MTBPS, with Carmen Nel

With a widening deficit and rising debt-to-GDP ratio, can government afford to convert the Covid-19 social grant into permanent basic income? Can it balance the books and avoid future strain?

KELLY HUB BANNER
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Rethink

30 Oct 2023

Part 1: Game-changing insights: It’s about more than content, with Kelly KiKx

Content creation is a whole new kind of business. Understand what drives creators and how the right advice can lead to the kind of success they’re after, and you can enable more than success.

Rethink
Rethink

20 Oct 2023

Rethinking rate cuts: The oil price, inflationary and exchange rate risks

There’s evident upside risk to the inflation outlook. Does a recent uptick in the price of oil begin to cast a shadow over positive inflation trajectory? Are rate cuts still in the cards for 2024?

Eilat Aviram
Rethink
Rethink

17 Oct 2023

Part 3: Game-changing insights: Decoding money and the brain, with Eilat Aviram

Our brain doesn’t like the unknown. Money’s often associated with uncertainty and survival, which triggers anxiety. You need to be able to read, understand and manage this in your clients. Here’s how.

Game-changing insights
Rethink
Rethink

09 Oct 2023

Part 2: Game-changing insights: Why wrong isn’t wrong and natural results, with Eilat Aviram

We’re wired for survival and safety. So we need to understand that choices yield outcomes, not inherent right or wrong. And better choices stem from being the expert on ourselves and our situation.

Game-changing insights
Rethink
Rethink

05 Oct 2023

Part 3: Game-changing insights: Knowing ‘who’ in threading culture and wealth, with Mo Flava

With different stages in life, come different priorities. We need to shift from short-term needs to long-term goals. To do that, we need to know how and where. Which is why we need an adviser.

Masterclass
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Rethink

03 Oct 2023

Masterclass: Understanding what running yield tells you – and what it doesn’t

Knowing how to leverage valuable information on running yield can prove invaluable in assessing a fund’s risk exposure.

Eilat Aviram
Rethink
Rethink

28 Sep 2023

Part 1: Game-changing insights: Inspiring awe: The power of leaning into your own intuition, with Eilat Aviram

There’s a universal truth that holds us back. It causes us to give in to external pressures and over-analysis. But to generate value-driven momentum and inspire others, we need to trust – and lean in.

Ryan Stramrood
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Rethink

20 Sep 2023

Part 2: Game-changing insights: Venturing into the uncomfortable to redefine your boundary of impossible, with Ryan Stramrood

True growth emerges when you tackle the goals you initially doubt. To achieve them, you have to stretch your mindset beyond what it’s comfortable with, and into the space where the magic happens.

Mo Flava
Rethink
Rethink

12 Sep 2023

Part 2: Game-changing insights: Understanding the culture and wealth thread, with Mo Flava

There are always complexities when it comes to culture and wealth. Seeing how one affects the other helps us better understand what drives us as individuals and helps us achieve balance.