What are you looking for in an asset manager in South Africa?
Skill? A good track record? Agility? Trustworthiness?

At Amplify Investment Partners, we deliberately and continuously focus on delivering all these expectations and more. While working towards your investment goals, we are also dedicated to making a meaningful environmental and social impact. We focus on the protection of rhinos and uplifting those communities adversely impacted by rhino poaching.

Our top asset managers

At Amplify we offer a range of unit trusts and hedge funds managed by independent next-generation asset managers. We carefully select dynamic managers through a proven, rigorous screening process. We aim to help build sustainable futures alongside independent asset managers with proven track records.

What we look for:

A proven track record

Our managers have a proven ability to generate superior risk-adjusted returns. By identifying the most skillful managers across various investment mandates, our clients are well placed to grow their portfolios to achieve their long-term goals.


It is important that our asset managers’ interests are aligned with our clients’ interests. That is why we only partner with dynamic, independent, owner-managed asset managers. This enables our asset managers to focus on delivering the best investment outcomes for our clients, while maintaining complete independence in managing their funds’ assets.

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Our Team

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Our Funds

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Investing is important, but making an impact is important too. We are committed to supporting conservation, education and employment initiatives, thereby contributing towards a more sustainable future for the environment, communities and wildlife around us.

When you invest with Amplify, you help make this possible.

What is Asset Management
  • Disclaimer© Amplify 2020

    Amplify Investment Partners (Pty) Ltd is an authorised Financial Services Provider (FSP 712).

    Sanlam Collective Investments (RF) (Pty) Ltd (“SCI”) is a registered and approved Manager in terms of the Collective Investment Schemes Control Act. Collective investment schemes are generally medium- to long-term investments. Past performance is not necessarily a guide to future performance, and the value of investments/units /unit trusts may go down as well as up. A schedule of fees and charges and maximum commissions is available from the Manager on request. Collective investments are traded at ruling prices and can engage in borrowing and scrip lending. The Manager does not provide any guarantee with respect to either the capital or the return of a portfolio. The manager has the right to close the portfolio to new investors in order to manage it more efficiently in accordance with its mandate. Income funds derive their income primarily from interest-bearing instruments. The yield is current and is calculated on a daily basis. If the fund holds assets in foreign countries it could be exposed to the following risks regarding potential constraints on liquidity and the repatriation of funds: macro-economic, political, foreign exchange. The Manager retails full legal responsibility for the co-brand portfolio’s. Collective investments are calculated on a net asset value basis, which is the total market value of all assets in the portfolio including any income accruals and less any deductible expenses such as audit fees, brokerage and service fees. Forward pricing is used. Performance is based on NAV to NAV calculations with income reinvestments done on the ex-div date. Performance is calculated for the portfolio and the individual investor performance may differ as a result of initial fees, actual investment date, date of reinvestment and dividend withholding tax.